Avery Strand
I design GTM systems that deliver personalized outbound at scale.With deep expertise in automation, referrals, segmentation, cold outreach, events, tooling, and competitor pipeline capture, I help you grow revenue without adding headcount.
What I cover:
Strategy:
ICP definition & list building
Signal-based enrichment – de-anonymization, technographics, firmographics, jobs, funding, 10Ks, etc
Sequencing strategy – 1:1, cold, warm, events, gifting
Campaign testing, iteration, and optimizationExecution:
Automation tooling – Clay, Phantombuster, n8n
Segmentation – Sumble, Clearbit, and custom logic to target high-intent, budgeted, or competitor-bound buyers
Scalable referral systems – programmatic & manual
Modular workflows – for prospecting, follow-up, and multi-touch engagement
How I charge:
Hourly —
Best for ad-hoc work or experimentation. Copy, targeting, automation.2-hour minimum per engagementProject-Based —
Best for companies looking to stand up or revamp a program.Includes:
1 ICP build + list (up to 500 accounts)
Enrichment waterfall + signal mapping
1 fully built campaign in Clay or equivalent
Cold email + LinkedIn sequence
1 month of light iteration