GTM Engineer

I build the systems that generate your pipeline.

Lead magnets that capture and convert. Internal tools that make your team faster. Outbound automation that runs without you. Shipped in days, not quarters.

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GTM infrastructure, end to end.

Everything a revenue team needs to generate, qualify, and close pipeline. Built as real software.

Lead Magnets

Branded, personalized reports that prospects actually want. They enter their info, get real value, you get their email and company data routed to your CRM.

Internal Tools

Searchable databases, referral trackers, pipeline dashboards. Password-gated, keyboard-navigable, CSV import/export. Replace the spreadsheet your team outgrew.

Outbound Automation

Signal-based sequences, enrichment waterfalls, Slack notifications, CRM sync. Multi-touch campaigns that run on autopilot and surface the right leads at the right time.

Built, deployed, generating pipeline.

Systems, tools, and campaigns running in production for real revenue teams.

Internal Tool

Referral Database

A full referral management system replacing a shared spreadsheet. Search, filter, sort, score, and route referrals across the sales team.

  • CSV import with fuzzy header matching
  • Slack slash commands for referral lookups
  • Signed-cookie auth with password gate
  • One-click intro request workflow
Automation

Revenue Team Bots

Lightweight bots that live where your team already works. Surface pipeline data, trigger workflows, and eliminate the tab-switching that kills rep productivity.

  • Pipeline health checks and deal alerts
  • Dead deal re-engagement triggers
  • Contact enrichment on demand
  • Referral lookups and intro routing
  • Plugs into Slack, Teams, or custom dashboards
Events

Event Intelligence System

End-to-end event coverage — scrape attendee data from registration portals before the event, then automate personalized follow-up sequences after.

  • Pre-event portal scraping for high-fidelity attendee lists
  • Enrichment and ICP scoring before you show up
  • Post-event follow-up sequences by persona
  • CRM sync with event attribution
  • Works with any conference, webinar, or field event
Enrichment

Signal-Based List Building

Custom enrichment pipelines that turn a target account list into a prioritized, ready-to-sequence prospect list with full context.

  • Technographic, firmographic, and intent signals
  • De-anonymization and contact discovery
  • ICP scoring and segmentation
  • Enrichment waterfalls across multiple vendors
  • Clean handoff to CRM or sequencer
Lead Magnet

Utility Bill Audit Tool

Prospects upload a utility bill, get a branded savings report with line-item analysis, rate optimization opportunities, and cost benchmarks.

  • PDF parsing with AI-powered extraction
  • Branded to each prospect's company (auto-scraped)
  • Lead capture to CRM via webhook
  • Persistent reports with shareable token URLs
  • Admin dashboard for sales team
Outbound

Outbound Plays

Modular outbound campaigns built around real buying signals. Each play targets a specific trigger with tailored sequencing.

  • Job change capture and hiring signal triggers
  • Competitor displacement sequences
  • Wake-the-dead re-engagement campaigns
  • Warm intro workflows via referral network
  • Multi-touch: email, LinkedIn, gifting

From audit to pipeline in days.

I don't do 12-week discovery phases. I audit what you have, build what you need, wire it to your CRM, and measure what works.

01

Audit

ICP, sales process, existing stack, and gaps. I figure out where pipeline is leaking.

02

Build

Lead magnets, internal tools, outbound sequences. Real software, deployed and running.

03

Wire

Connect everything to your CRM. Enrichment, lead routing, Slack alerts, attribution.

04

Measure

Admin dashboards, pipeline influenced, conversion rates. You see what's working.

Let's build your GTM engine.

I work on a project basis or monthly retainer. Tell me what you're trying to do and I'll tell you exactly how I'd build it.

Book a call