GTM Engineer

I build the systems that generate your pipeline.

Lead magnets that capture and convert. Internal tools that make your team faster. Outbound automation that runs without you. Shipped in days, not quarters.

Get in touch See the work

GTM infrastructure, end to end.

Everything a revenue team needs to generate, qualify, and close pipeline — built as real software, not spreadsheets and duct tape.

Lead Magnets

Branded, personalized reports that prospects actually want. They enter their info, get real value, you get their email and company data routed to your CRM.

Internal Tools

Searchable databases, referral trackers, pipeline dashboards. Password-gated, keyboard-navigable, CSV import/export. Replace the spreadsheet your team outgrew.

Outbound Automation

Signal-based sequences, enrichment waterfalls, Slack notifications, CRM sync. Multi-touch campaigns that run on autopilot and surface the right leads at the right time.

Built, deployed, generating pipeline.

Real tools running in production for real revenue teams.

Lead Magnet

Utility Bill Audit Tool

Prospects upload a utility bill, get a branded savings report with line-item analysis, rate optimization opportunities, and cost benchmarks.

  • PDF parsing with AI-powered extraction
  • Branded to each prospect's company (auto-scraped)
  • Lead capture to CRM via webhook
  • Persistent reports with shareable token URLs
  • Admin dashboard for sales team
Internal Tool

Referral Database

A full referral management system replacing a shared spreadsheet. Search, filter, sort, score, and route referrals across the sales team.

  • Tinder-style card UI for quick qualification
  • CSV import with fuzzy header matching
  • Slack slash commands for referral lookups
  • Signed-cookie auth with password gate
  • One-click intro request workflow
Lead Magnet

Regulatory Compliance Scanner

Prospects enter their industry and jurisdiction, get a report on upcoming regulations that affect their business with timeline and cost estimates.

  • AI-generated compliance analysis
  • Risk scoring by regulation type
  • Branded report with company colors
  • Lead capture and Slack notifications
Outbound

9-Play Outbound Framework

A complete outbound system covering every stage of the buyer journey, from cold to warm to re-engagement.

  • Movers & shakers (job change triggers)
  • Competitor displacement sequences
  • Event-based follow-up automation
  • Referral-driven warm intros
  • Wake-the-dead re-engagement campaigns

From audit to pipeline in days.

I don't do 12-week discovery phases. I audit what you have, build what you need, wire it to your CRM, and measure what works.

01

Audit

ICP, sales process, existing stack, and gaps. I figure out where pipeline is leaking.

02

Build

Lead magnets, internal tools, outbound sequences. Real software, deployed and running.

03

Wire

Connect everything to your CRM. Enrichment, lead routing, Slack alerts, attribution.

04

Measure

Admin dashboards, pipeline influenced, conversion rates. You see what's working.

Let's build your GTM engine.

I work on a project basis or monthly retainer. Tell me what you're trying to do and I'll tell you exactly how I'd build it.

Get in touch